The Culture of Drinking is Changing

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Throughout Australia, the culture of drinking is changing for the better. While there was once a time when teenagers and young adults would drink heavily on a night out, recent statistics show a shift in the numbers. Between 2000 to 2015, the number of teenagers engaging in heavy drinking has dropped significantly, from 70 to 45 percent. 

These statistics suggest that Australia is witnessing a new generation of alcohol-aware teenagers. So, if the culture is changing from consuming booze to staying sober, why is it happening and which drinks are on the menu instead?

Why are fewer people in Australia drinking?

Over the last few years, Public Health Australia has run numerous campaigns to raise alcohol hazard awareness. Today, these campaigns continue. For example, the 2016-2017 campaign focused on alcohol-related violence. 

As we live in an age where millennials are our highest Internet consumers, it makes sense that they enjoy broader exposure to these campaigns. Similarly, schools now play a stronger role in highlighting the dangers of excessive alcohol consumption. Overall, each of these factors has seen a surprising-yet-delightful drop in the number of people drinking.

We're heading towards a green-living culture

Unfortunately, more than half of Australians have a chronic disease. So, while we're living longer, our health is continuing to suffer. Despite these statistics, there's evidence to show that we're now turning towards a healthier-living culture with a stronger focus on antioxidants, plant-based diets, and a reduction in processed food consumption. For example, evidence shows that the Paleo diet was the most frequently Googled diet between 2013-2014, demonstrating that we're turning to a natural way of living.

And this is where Tonicka Kombucha comes in. As a non-alcoholic craft brew, Tonicka Kombucha uses raw vegan ingredients, which means you receive antioxidants in their purest form. The drink's beer-bottle-like appearance also means it leaves consumers feeling as though they're enjoying an alcoholic beverage, without the adverse side effects.

Why choose kombucha over another soft drink?

There's no denying that bars and clubs are brimming with other soft drinks. However, as Australia's youth becomes more health-aware, they too are realising that a lack of alcohol doesn't mean that a beverage is healthy.

Importantly, many fizzy soft drinks either feature high volumes of sugar or artificial sweeteners. While both cause damage to your oral health, the latter introduces digestive complaints. As evidence is mounting against artificial sweeteners, more people are turning towards Kombucha instead.

One survey from the U.S. reveals that over half of people aged 25 to 34 drink kombucha, demonstrating how this is a growing trend worldwide. In the absence of processed sweeteners, consumers enjoy naturally-derived tastes with high-quality organic ingredients. As such, they can act as the sober driver on their night out, without saying goodbye to the enjoyment that many associate with alcohol.

As an example, one of our products has an elderflower taste, which many may associate with gin. Instead of alcohol and aspartame, though, you enjoy raw ingredients that can boost your health.

While the culture of drinking in Australia has shifted, it's positive in many ways. In addition to fewer health complaints, this shift is happening at the same time as the rise in kombucha consumption. As such, you no longer have to sit and sip a glass of water on a night out - you can try a craft brewed Tonicka Kombucha instead.

Anthony Stevenson